Connect – Community Impact
As part of ELITE’s initiative to have a greater impact on our local community, we had the privilege of sponsoring the 50th Annual Riverbank Run with the Greater Missoula YMCA on April 30th!
This major fundraiser for the Greater Missoula YMCA supports families in and around Missoula. EITE was proud to have 10 team members volunteer at our aid station or in the events! Our own Jen Zarewski was a member of the planning committee. This year over 2,400 runners and walkers participated in 1 mile, 5k, 10K, or Trifecta events. Our team loved being part of this great community event and looks forward to more Community Impact Events!
As part of ELITE’s initiative to have a greater impact on our local community, we had the privilege of sponsoring the 50th Annual Riverbank Run with the Greater Missoula YMCA on April 30th!
This major fundraiser for the Greater Missoula YMCA supports families in and around Missoula. EITE was proud to have 10 team members volunteer at our aid station or in the events! Our own Jen Zarewski was a member of the planning committee. This year over 2,400 runners and walkers participated in 1 mile, 5k, 10K, or Trifecta events. Our team loved being part of this great community event and looks forward to more Community Impact Events!
Inform – Industry News
Current Industry Trends
By Jen Zarewski
Sales & Marketing at Elite One Source
Consumers shifted their supplement focus in the wake of the COVID-19 pandemic. Compared to 2020, consumers’ demand and purchasing focus adjusted to energy (43%), immunity (40%), hair, skin, and nail (36%), and heart health (32%). In addition, the perceptions of personal health also shifted in the past two years. More than one-third of those surveyed report their immune health (37%) or diet (37%) is better. Conversely, more than one-fourth report that their anxiety/stress levels (28%) or energy (27%) are worse than compared two years ago.
We know that supplement consumers are high information seekers, now more than ever the key to purchases is trust. Those surveyed stated sources for supplement recommendation were: online search (39%), personal doctor (35%), positive reviews (34%), personal friends and family (27%), and clinical studies (26%).
Consumers are also seeking information from nontraditional sources, among them, social media (Facebook, YouTube, Television, Instagram, and Video Streaming Services) were all sources with over 15% stake in the consumer’s mind as credible sources of supplement recommendations.
Key deterrents in purchasing supplements were high price (53%), required subscription (30%), unfamiliar ingredients (30%), and lack of clinical studies (30%).
While changes in some areas are occurring, some areas remain the same. 80% of those surveyed reported they are most likely to take tablets or capsules, with gummies the second highest format at 43%. Consumers continue to show interest in other formats such as functional beverages, patches, and teas.
Lastly, we continue to see strength in specific vitamins, with those surveyed stating they continue to take: Vitamin D (67%), Vitamin C (58%), Vitamin B complex (40%), Turmeric (30%), Elderberry (27%). Probiotics, Zinc, and biotin are seeing some consumption, and these are the ones to keep our eyes on in the coming months.
For more information, the full report can be found:
Natural Product Insider Unlocking Insights into the Supplement Consumer
To take your market concept to the next level, connect with us at sales@eliteonesource.com
Connect – Ion Labs
Introducing our sister Company, Ion Labs
By: Shane Conti
VP of Sales
Ion Labs, Inc. is a cGMP contract manufacturer located in Largo, Florida. We have been providing new and existing clients with the highest quality nutritional supplement products since 1983. We offer a wide range of traditional and unique product formats including coated tablets, two-piece capsules, liquid capsules, cap-in-cap, powders, liquids, and gummies. We also specialize in a variety of packaging options including bottles, blisters, sachets, tinctures, gusset bags, and stick packs.
We support our clients with research and development experts that can assist with innovation and product conceptions as well as formulation and flavor enhancements. Our quality assurance and manufacturing teams work hand in hand to ensure best-in-class finished products. Our fully equipped in-house ISO-17025 certified lab performs more than 95% of all our client’s analytical testing needs.
Ion Labs Inc is a proud member of DCC Health and Beauty Solutions businesses as part of DCC Plc. The DCC Health and Beauty Solutions business in the USA includes Amerilab Technologies and ELITE ONE SOURCE, and in the UK, Laleham Health & Beauty Ltd, EuroCaps Ltd, Thompson & Capper Ltd, and Design Plus Health & Beauty Ltd.
The Ion team is extremely excited for the spring 2023 addition of our newest state-of-the-art gummy lines, which will include highly automated commercial production and packaging lines, able to produce 100,000 gummies per hour, as well as an identical R&D line to allow for a seamless transition from pilot batches to full-scale production! Using the newest technology, we will be able to achieve higher active yields with traditionally difficult ingredients while maximizing market appeal with dual color/flavor options!
To learn more about Ion Labs click here
Shonna Rhein, Executive Assistant and Office Manager, brings more than 30 years of executive and office management experience. Excels in HR, office organization and administration after years in the legal and entertainment industries.
Alex Fowler, Director of Operations, brings more than 14 years of experience in manufacturing primarily in the food industry. Provides expertise in Lean Manufacturing and Engineering Project Management. Alex has his B.S. Chemical Engineering from Georgia Institute of Technology and MBA from University of Utah.
Tito Flores, Director of Sales and Business Development, has more than 28 years in manufacturing experience, 14 years in the Dietary Supplement industry, with expertise in sales and new business development. Tito has his BS from the University of Montana.
Doug Lefler, Director of Client Services, has more than 26 years in industry experience, 20 of which is from ELITE. Doug continually delivered strong levels of customer satisfaction working directly with customers and in-house departments on product development, regulatory compliance, formulation, material sourcing and specification development. Doug has his BA from the University of Montana.
Jennifer Schall, Director Product Engineering, is one of the ELITE’S co-founders. Jen brings 27 years of experience in Dietary Supplement with expertise in material finished product specifications, formulations, and global label standards.
Mark Robson, CFO, is a Certified Public Accountant with Big Four audit experience and 20 years of senior financial management experience in CPG manufacturing, with both large international and private equity owned organizations. Beyond traditional senior financial management, Mark has substantial experience in M&A transactions and integration, and supply chain management.
Greg Menke, CEO, brings more than seven years of executive management and 37 years of manufacturing experience with both large international and private equity owned organizations. An acknowledged leader in large scale facility restructuring and operational improvement programs Greg has his BA in Business and MBA.