Q2 Newsletter – April 2021
April 20, 2021

Inform – Industry News 

At Elite, and DCC Health and Beauty Solutions, we are shifting our mindset to a Post Covid-19 perspective. We believe the post-pandemic times will bring new dimensions to the health & wellness industry. And that if there is anything positive to come out of the pits of the coronavirus pandemic, it is likely to be increased attention to one’s health and wellness. The global pandemic has impacted every aspect of life universally and shaken people to their core. It has driven consumers to re-evaluate their health goals and provided the extra time to educate themselves on a deeper level. Now the consumers who spent their resources on leisurewear have moved towards becoming more health and wellness conscious than ever.

70% of global consumers say that they
“Have made changes across the last year to improve my health.”*

25% of 16-24-year-olds taking mood-boosting supplements
21% of 25-34 years olds taking mood-boosting supplements  to combat stress

Market Opportunity: Green Tea, Ashwagandha, Tyrosine, Caffeine, Guarana, L-Theanine, Lemon Balm, Sage, Ginkgo Biloba, Ginseng, Siberian Ginseng, Bacopa, Phosphatidylserine

Gummies and chewable tablets are among the most popular dosage form among Adults 18-35. Millennials and Gen Xers are driving functional foods and beverages into blurred lines between supplements and food. ***

To take your market concept to the next level, reach out to us at

Sources: *Innova Consumer Survey (2020). Average of US, UK, France, Germany, Spain, Brazil, Mexico, India, China and Indonesia​​. ** Mintel September 2020. ***Innova Consumer Survey (2019). Average of US, UK, France, Germany, Spain, Brazil, Mexico, India, China and Indonesia

Connect – Partner Highlight 

For consumers around the world, health has taken center stage. Naturex, part of Givaudan’s standardized botanical ingredients are a great choice for formulating products that contribute to overall health and wellness. One botanical in particular, ginseng, has been used in traditional Chinese medicine for hundreds of years for its calming and relaxing properties. Based on this ancestral use, Naturex, part of Givaudan, developed Cereboost®, a superior quality, and completely natural, patented extract of American ginseng. Naturex, part of Givaudan, has been supporting research on American ginseng for more than 10 years. The natural benefits of Cereboost® have been evaluated in several peer-reviewed clinical studies, including human trials. These studies show that Cereboost® improves working memory, attention, and supports mood. They are also a demonstration of Naturex, part of Givaudan’s commitment to establishing reliable scientific evidence that demonstrates the efficacy of Cereboost® in order to give brands and consumers complete confidence in this high-quality botanical ingredient. Every consumer is different, so Naturex, part of Givaudan offers many natural ingredients in multiple delivery formats for both intuitive and clinically proven benefits in everyday food and beverage products as well as nutraceuticals.

Connect – Elite Update

COVID aside, it’s an exciting time at Elite. We continue to press forward with improvements to our team and facility to fulfill our vision:

“To be the premier contract manufacturer of nutritional services in the industry, exceeding quality expectations, providing outstanding customer service in every way, and providing on-time delivery of every product.”

People –
We have added several roles to our team from various departments; Accounting, Engineering, Quality, and several in Production. Overall we’ve seen an increase of 25% in our team since January 2020!

Facility – 
Facility improvements are underway in the form of a new air handling system that will give us improved environmental controls in all areas of production. This will allow us to expand our production capabilities with probiotics, enzymes, and similar sensitive formulas. Completion of the Air Handling Project is expected in early Summer 2021.

Safety –
Lastly, we are excited to host a voluntary COVID-19 vaccine clinic for our team members in April. Safety is one of our core values at Elite, so it’s fitting that we offer this service to interested team members. Our HR team worked tirelessly to coordinate all the moving pieces for an onsite clinic; together we truly are stronger!

A DCC Health and Beauty Solutions Company.
Part of the DCC plc Group.

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